As a marketer, you’ve probably heard the words provide, massive, and value in the same sentence more than a handful of times before.
Sure it may sound like a simple concept when put together, but what the heck does it actually mean to provide massive value?
… How does one go about doing it?
… And, what exactly falls under the category of “massive value”?
Now I don’t know about you, but those are a few of questions that were up and running in my mind on multiple occasions when first starting out online.
Especially while seeing leaders in my industry putting out anywhere from 1-5 pieces of high quality content each day.
Before I became familiar with the concepts I’m about to show you, I always wondered how these people were able to come up with ideas for such content on a consistent basis.
After applying them to my own business, I began to have more clarity and less frustration and content creation hasn’t been a problem since.
Tip #1: Become Immersed in Your Niche
Hopefully you have chosen a niche or industry that you are passionate about and don’t mind immersing yourself in to.
If not, it’s going to be hard to make yourself put in the time to learn new things and apply them, and you more than likely won’t be happy. At that point you may as well just get a J.O.B.
Now by immersing, I mean really diving into learning through training videos, tutorials, webinars, podcasts, ebooks, team calls, and popular blogs in your niche, etc.
The best way to do this is through a simple process of learning, doing, and teaching, which just so happens to be the next concept I wanted to talk to you about.
Tip #2: Learn, Apply, Share
When you learn something new every day, your stream of ideas for content should never dry up.
Learning alone will give you topics to create content around, but taking things one step further with application and sharing the results with others will magnify your ideas times 100.
People are always in need of help and wanting to learn new things that will help them in their own business, so sharing what you learn and your own results will help brand you as an authority and earn people’s trust.
In doing this, you attract more people to you instead of having to chase them down and it’s like you never have to sell.
Along with that, people will become curious as to where you’re learning all of your information and wisdom and some will even want to know more about what you’re doing.
Not too shabby, huh?
Tip #3: Reverse Engineer
This always sounds like some mad-scientist type term to me however, it simply means to reverse the actions of what your mentor, leaders in your niche, or your competitors are doing.
Success leaves clues, right? So find someone that’s already where you want to be and model off what they did you get there using your own style and personality.
For example, visit popular blogs in your niche and look for blog posts and videos that have lots of likes, comments, shares, and remix them 10 times better using your own words.
Why try to create a new path when other successful people have left behind a path of breadcrumbs for us to follow?
Tip #4: Share Your Experiences
We all start from the beginning, which means we all experience mistakes and other struggles along the way.
Sharing these experiences with others shows that you’re a real person with real problems as well, which others can truly resonate with.
Think back to some of the problems you had and struggles you went through when first starting out and find a way to relate them to your content.
Maybe you once struggled like there was no tomorrow with generating leads for your business, or maybe even failed miserably to write your first blog post.
No matter what it is, there will always be people out there going through the same thing and looking for help and a solution.
There are ideas for content everywhere, it’s just a matter of recognizing and getting creative with the opportunities that surround you.
In consistently following these concepts, you will find yourself developing an eye for these opportunities and it will become easy peasy to come up with ideas for content on the reg.
If you have any other suggestions for coming up with ideas for endless content, feel free to let me know in a comment below.
Until Next Time,