If you ask people what make a good keyword, they may either shrug their shoulders or give an answer like competition and of course search volume.
While these may be right, people don’t realize why.
A good keyword is made up of simply more than one factor, and not all searches are created the same.
Lack of choosing a good keyword can be one of the main causes of poor or no rankings.
So what exactly makes up a good keyword? In this article will show you how to do keyword research effectively and find a good keyword.
As mentioned about, you want to look at the competition when choosing a keyword. If you’re first getting started, you’re going to want to look for keywords with low competition.
This will help you’re chances of ranking because there aren’t as many people targeted the keyword.
Of course, the more specific you are the better, and better chance you will have to rank.
Adding names of relevant products, names, foreign/slang words will make your search more targeted and less tapped because people tend to target broader keywords. We will cover more on this in step 2
2.) Exact Match, Not Broad
A lot of people may not be sure of this feature even existing, but you always want to search for Exact match results instead of Broad.
We want to know exactly what people are searching for Google, not just a rough estimate of similar search terms like the broad portion gives us.
For example if you type “chair” in the tool it will bring back results like “wooden chair”, “plastic chair”, “red chair”, or even “old chair”.
Broad searches are better for long term purposes and can be best done if you’re already dominating a niche or ranking.
So if you’re ranking for a phrase like “Nashville recording studio”, you will most likely be ranking for “recording studio Nashville”, “best Nashville recording studio, or “best recording studio in Nashville.”
Exact match means just what it sounds like which is the exact number of searches a word is getting. This will show us give up the approximate number of searches you can expect a keyword to be getting each month.
Real estimation can help lead to more effective and real results. Most of the time, the person positioned in the #1 spot in Google will get anywhere from 40-60% of the incoming search traffic.
So if you aren’t anywhere near the top half of the first page, you stand little chance of getting organic traffic.
Like I mentioned in step 1, the more specific the better and easier it will be for you to rank. When you start adding products, slang words, etc to your search, you can usually find keywords with super low competition.
Aim for a search with at least 3.5k+ searches per month. Speaking of search volume…
3.) Search Volume
As I just mentioned above, you want a high search volume and we already discussed how you should always use exact match instead of broad.
The more people there are searching for the keyword, the more people there are to possibly click on what you have to offer.
4.) CPC (Cost-Per-Click)
This is usually only relevant if you’re working with Adsense, but it’s a good indicator of how much people are paying for the traffic to a keyword.
This is good because it tells us that the traffic has a good chance of bringing in money if people are shelling out a lot of money for it.
Anything over $1.00 CPC is ideal.
How to Do Keyword Research the Profitable Way
So now that you know how to identify a good keyword, you need to be aware of the purpose of the keywords you choose.
If you’re trying to make money from your services, which I would assume you are if you’re stuck with me this far through the page. 🙂 you want to choose keywords that are going to solve a problem that someone is having.
For example, you will not make money with a blog featuring pictures of dogs in dresses but could make money from a blog with dating advice or business services.
You need to focus on keywords like the dating and business ones because they target a specific problem, whereas the dog pictures usually only target people looking for a quick laugh. See the difference?
Use Keywords That Reflect a Potential Buyer
What people type into the search bar is typically what they are directly searching for which is why low competition buyer keywords are great.
When people add these “buyer terms” into the mix, it’s a good indication that they are looking to solve a problem they’re having. These also tend to have a higher conversion rate and more money per customer. Some examples include:
-How to _________
-Get Rid Of _______
-Where to Find ________
Now that you know how to find profitable keywords I dare you to go out and apply what you just learned. The more you do it the better you will get.
Check out Part 2 of of how to do keyword research for some advances SEO factors to look for during keyword research.
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