17 Things I Wish I Had Known As An Internet Marketing Newbie

Can I tell you a secret?

When I was an internet marketing newbie, I had a secret wish list that desired the steps to success that would turn my dreams into a vivid reality.

I wanted someone to show me the way and fill me in on the little secrets that led up to their own success. If you’re a fellow internet marketer, it’s highly likely that you can relate.

But just like the real world, the internet world in no fairy tale, and whether you accomplish your goals or not is completely up to you.

So if I could find a time machine, I would send myself a letter of the most important and productive things to focus on.

And before sealing up and sending it through, I thought it would be cool to share this list with you.


1.) Mindset is the Name of the Game

… At least 90 percent of it anyways, and simply put: Without belief you will never achieve.

Why do you think there’s a 99 % failure rate in the industry?

Leaders have access to the exact same tools and systems and everyone else, so why is it they see ginormous results compared to some of the rest?

That’s right my friend, mindset.

Others may try to tell you that you can’t do it and some days you will even doubt yourself, so it takes a tough mindset to push through and maintain your strength.

Action Tip:

  • Grow and expand your mind daily by reading great books and listening to powerful audios. Do this consistently and after only a week or so you will start to notice the difference.


2.) Success is a Process, Not an Event

Speaking of consistency, it’s what makes up the process that leads to success.

It’s the consistent daily actions you take that will come together to move you in the direction of your goals.

Think of it like this; you have to learn to crawl before you learn to walk, and certainly before learning to run. It’s something that you have to work your way up to.

Action Tips:

  • Identify and write down your short and long term goals. What goals do you want to accomplish inside of the year, 6 months, 3 months, even one month?
  • Create a daily action plan of tasks that will build momentum to get you get closer to these goals.
  • Feed your mind for 30 minutes- 1 hour every day to expand mindset and beliefs.


3. ) Consistency Always Wins

Whaddya’ know, we’re still talking about consistency. Which I can’t mention enough since it’s something major that separates the 1 percenters from the other 99% in the industry that are still struggling.

By the law of averages alone, in doing something enough times you’re bound to have some wins with the loses.

Action Tips:

  • Work on being consistent until it becomes a habit.
  • Develop a strong “why”, rather the reason(s) you want to accomplish the goals you’ve set. It needs to be so strong that it motivates you to keep going when times are tough.


4.) Mentors Shorten the Distance

It’s true- success leaves clues, and they can be found everywhere. There’s no need to re-invent the wheel.

One of the fastest ways to get where you want to be is by finding someone that’s already there and modelling everything they do.

Action Tips:

  • Find a mentor that specializes in your area of interest and start building a relationship with them. Chime in on their conversations on Facebook, like & comment on their posts, and continue until they take notice.
  •  Reverse engineer (model) what they do; Example: Re-write pieces of their content in your own words and inject your own personality.


5.) Don’t Sell, Attract

Nothing is more annoying than the obvious struggling marketer that’s spamming groups on Facebook, tossing around affiliate links, and basically begging people to join them.

Not only is it obvious, it’s repelling. People aren’t blind to the fact that you’re not doing so hot yourself. You want it to be where people chase you down instead of you having to chase them.

Action Tips:

  • Stop focusing so much on yourself and instead focus on helping others. The internet marketing industry is severely lacking people that care about others instead of the next dollar amount they could be making.
  •  Maintain an abundance mindset and don’t be afraid to share your knowledge with other people.


6.) Worrying Will Get You Nowhere


Worrying will do nothing for you but waste time and energy. It most frequently occurs when your goals aren’t backed by a strong belief or your self-confidence is on the rocks.

Belief can give you certainty and give you the power to push through when you doubt yourself or times get tough.

Action Tips:

  • Work on your personal development everyday to keep your levels of belief strong.
  • Take massive action without over-thinking the process. Action breeds confidence and after a while can eliminate the idea of worrying all together.


7.) Avoid ‘Shiny Ball Syndrome’

As marketers, we seem to have a tendency to want to buy every new shiny software or program that catches our eye. While you may think they’re helping you, it’s possible they’re actually hurting instead.

For one thing, it makes it much harder to master one program when you’ve got your hands in 3 or more others at the same time.

Not only that, but it sends mixed messages to your list and followers. How are they supposed to focus on mastering one thing when you aren’t doing it yourself? How will they know which offer is really the best?

Action Tips:

  • Eliminate unnecessary distractions that slow you down and throw you off track. Close down Facebook and email, and only work in one browser window instead of 10.
  • Choose ONE, maybe two opportunities and stick it out until you’ve become a master.


8.) Master 1-2 Traffic Sources at a Time


Just like avoiding shiny ball syndrome with business opportunities, you should only focus on mastering 1-2 traffic sources.

Traffic is the lifeblood of your business, so it’s super important that you learn how to supply it to your blog or other offers.

Action Tip:

  • Master 1-2 sources before moving on. The more you try to juggle, the more overwhelming and difficult things become.


9.) Brand Yourself, Not Your Company


If you blend in with the rest of the company cheerleaders then what’s going to make people want to join you as opposed to someone else that stands out?

For that matter, what’s going to make you stand out from any other marketers out there?

Having a brand helps people remember you better and makes you look more trusting and professional as well.

Action Tip: 

  • YOU are your brand, so create an idea around something that resonates with your vision, or that just plain interests you.


10.) Don’t Compare Yourself to Others


One of the worst things you can do is compare yourself to others that are at a higher level than you. That’s like comparing your Chapter 1 to someone else’s Chapter 10.

You have to realize that they are no different from or better than you, they’ve just invested more time so they are naturally going to be further along.

Action Tip:

  •  Your only competition should be yourself, meaning you should strive to be a better version of yourself than you were the day before.


11.) Learn, Do, Teach


An effective way to provide value and help others is to learn, do, and teach.

Take things you learn from your trainings or that you read from books, apply it, and teach it back to others in your own style.

People will begin to wonder where you’re learning these things and how you’re able to give so much value, and pretty soon they will be chasing you down instead of it being the other way around.

Action Tip:

  • Always be learning and finding original ways to apply your knowledge to your business. Books, audios, speeches, even every day events can always spawn creative new topics.


12.) People Are Always Watching

I know it may sound a little creepy, but people are always going to be watching what you’re doing.

Unless it’s a stalker (lol), they usually want to see if you lead by example and practice what you preach.

Action Tips: 

  • Stay on top of your game. Show up in front of your audience on a consistent schedule. If you don’t do it, why should you expect them?
  • Give out so much value that your head spins. When people see how much value you bring to the table you don’t even have to try to convince them that you will be able to help them.


13.) Grow a List


If you aren’t building a list, you could be leaving a lot of money and relationships on the table.

You’ve probably heard a million times the money is in the list, and that my friend could not be more true.

It can take up to 7 times for someone to be exposed to an offer before making a decision so if they aren’t joining your list, you’re missing those extra chances to convert them.

Action Tips: 

  • Offer something of high interest and value such as a free e-book, boot-camp, case study, or report that solves a problem or shows people how to do something.

If you aren’t sure how this process works, basically people exchange their email address for this type of                                   valuable information.The email address then goes into your autoresponder where you can follow up with them by building relationships and adding more value.

  • When mailing your list, strive for 90% value and 10% selling. You don’t have to necessarily sell, but pitch your offer. After providing so much value and hardly ever asking for anything in return people will almost feel as though they owe you something, and will feel much more comfortable buying.

14.) Be Yourself

Be-Yourself-KermitOne of the worst things besides comparing yourself to others is trying to be someone that you’re not.

It may sound a little cheezy, but your personality is an advantage you have over everyone else. There are people out there that will like you for who you are and resonate.

People like people that are like themselves and as a result they will be more likely to want to work with you.

Action Tip:

  • Get comfortable with yourself. When you like who you are, you will gain more confidence and tap into your true potential. Again, reading books and listening to audio is a great way to work on this.


15.) Stand Out


The internet marketing industry is crowded so it’s almost like a matter of life and death to stand out.

When others zig, try to zag. Present yourself in a way that will grab people’s attention above everyone else.

Action Tip: 

  •  Building a brand is a step in the right direction. Again, it makes you more memorable and professional.
  • Since most marketers have trouble with staying consistent, being one of the few that actually are is enough to get people’s attention alone. It’s a true sign of leadership, and that you aren’t even considering the idea of quitting.


16.) Build Relationships


Building relationships = Business 101

Your main goal besides spreading value like wildfire should be to build relationships with people as often as possible.

It’s a good way to form new partnerships, make new friends, find people to mastermind with, and even find people to join you in business.

It really is true that your network is you net worth, so building these relationships can be beneficial to you at some point along your journey.

Action Tip:

  •  Work on building relationships as much as you can. Check the sites that people in your niche hang out on and strike up a conversation to get to know more about them.


17.) Focus on Your Target Market

Sure, your product or opportunity may be great for everyone, but that doesn’t mean you have to market it that way.

It’s a well-known fact in life that everyone isn’t going to like you, which also means everyone isn’t going to vibe with your vision.

Instead of positioning yourself to market to everyone that comes across your page, focus it around a certain ‘pocket of people’ and address their pain points, wants, and needs.

This will tap into their emotions in a more personal type of way and make it easier to gain trust.

Action Tip: 

  • Create content around these issues and present it the hot spots your target audience hangs out in.



So there you have it; 17 things I would send myself as a newbie if I got my hands on a time machine.

It’s been a heck of a ride, and I’m glad to have made you apart of it.

If you had fun along the way, give me a sign by clickety click clicking one of the share buttons.


Torri Thompson



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