If you dig the whole network marketing gig, you probably understand the frustration of generating leads.
Whether you have already passed this point in your journey or still dealing with it now, it’s a crucial road block we face as marketers along the transition from frustrated to elated.
Now, the funny thing about generating network marketing leads is that in the beginning, it can seem like one of the hardest things you will ever do. But really, it’s quite the opposite.
It all comes down to having an irresistible offer that taps into people’s emotions and helps them get what they want.
It’s about becoming the solution to your target audience’s pollution and positioning yourself as a person of value.
When people feel as though you can help them with their problems, they will be more likely to become a lead on your list.
Of course you have to find and get in front of these people first, which can be a challenge if you aren’t sure where to look.
But boy when you do, you can leverage the power of the internet to generate leads for your network marketing business and never have to worry about cold calling or throwing home parties again.
That being said, let’s take a look at some of the most effective ways to generate leads online that will be well worth your time.
But before we jump in, there’s one important thing to keep in mind when it comes to applying any of these strategies, which is:
*** Always Build Relationships ***
If people don’t trust you, they aren’t going to waste their time joining your list and for that matter buying from you. The money really is in the list and the better you treat yours, the better they will treat you.
You can earn a lot more from building a relationship with a smaller list as opposed to having a larger, less engaging list.
Help people get what they want and you will always get what you want in return.
Free Strategies for Generating Network Marketing Leads
I know the thought of generating leads for free is awesome, but I should note that even though you aren’t investing money you’re investing time.
Some of these techniques can be time consuming to apply and in some cases take weeks or months to see results with, so it’s important that you make the most of your time.
Blogging is one of the most targeted sources for generating free leads that you can find and even better, an effective long-term business strategy.
A blog gives you a place to shower people with value and show them that you can help with their problems.
The process is simple.
Blog posts are written around keywords and phrases that relate to these issues, then optimized to appear in the search results when your market searches Google for them.
This results in highly targeted prospects visiting your blog and an opportunity to attract them on to your list.
YouTube videos are an amazing way to generate free leads for your network marketing business and here’s why:
a.) YouTube is owned by Google and are therefore favored more, which means videos rank really quickly.- Most of the time quicker than blog posts.
b.) In shooting videos, people can actually see who you are and hear the way you speak which makes it easier for them to know, like, and trust you than through blogging.
This creates a deeper and more personal connection that is more than likely to grow into a relationship.
Same concept as blogging though, videos can be created around (buyer) keywords and other phrases people search for, and optimized to rank in the search results.
Even better, optimized videos can also be found in the results on YouTube which means twice the potential exposure.
Tons of people search for help and answers through videos these days, so you’re leaving a lot of traffic for your offer(s) on the table by not creating videos.
Facebook is one of the most popular places you will find targeted prospects hanging out. Simultaneously, it’s where hoards of marketers hang out to generate leads and sales for their business.
When done right, Facebook marketing can be deadly effective and allow you to choose the type of people you want to work with.
The graph search feature allows you to search for people using targeted information including the region they live in, gender, age group, occupation, and their interests.
This enables you to reach out to these people via message in attempt to build a relationship with them. The majority of marketers do this wrong because they either pitch too soon or have too strong of a focus on themselves.
In starting a conversation with these people, you can get to know more about them and whether or not they’re struggling with something.
After warming up to them by asking them a few questions about themselves, they may feel more open to telling your their problems and trusting you with a solution.
Not everyone you message will respond but this is a great way to build relationships, gather more friend requests, and network with like minded individuals.
Along with this, share valuable content and snippets from your lifestyle on your profile.
Facebook marketing is about attraction marketing, which means you want to attract people to you by positioning yourself as an authority and person of value in your industry.
Don’t be like most marketers and post motivational pictures and quotes on your profile all day. Instead, share helpful tips and advice from trainings and webinars you attend, books you read, audios you listen to, and you get the picture.
The point is to show people that you are a person of value that has a genuine interest in the wants and needs of other people.
This will earn you credibility and trust, making people less hesitant to want to work with you and not feel as though they’re being taken advantage of.
#4. Forum Marketing
You will hear plenty of people say that forum marketing is spammy, bad, or even ‘dead’, but in my experience it’s another way to generate highly targeted leads for your business.
This is where newbies, people that are struggling, and those looking for help generally hang around in forums. This is where you can swoop in and help out by visiting different threads and responding to people’s questions.
People follow leaders, and after doing this consistently for a few weeks, people will begin to take notice and check out your profile or signature link.
With most forums you can add a clickable link in your forum profile signature that leads to an offer you’re promoting, squeeze page, blog, whatever.
There are obviously numerous other ways to generate free network marketing leads, but for now these have been the most effective strategies that are proven to pull in the most targeted leads aside from paid traffic.
Although they all work well, you should focus on mastering only one of them at a time. Take it from me, it’s much better to become a master of one source instead of a jack of all trades.
Been there, done that, got that t-shirt.
That kind of behavior will get you nowhere fast.
Pick one, master it, scale up, then move on to another source.
I hope these strategies for generating networking marketing leads will help you sky-rocket your business and make every day feel like Christmas.