If you want your content to show up in the search engines, you’ve got to remember to optimize.
One of the most effective ways to help with this is through on page optimization, better known as on page SEO.
This involves structuring your content around keywords and related phrases, helping the search engines know what your content is about and where to list it in the search results.
Advantages of On-Page Optimization
- Many bloggers waste mountains of time writing random content around keywords that will struggle to rank. I did this for a while and all I got was a one way ticked to frustration land.
Blogging around carefully selected keywords and phrases will help your target audience find you easier and with proper SEO in place it can be easier to rank.
- When you begin to rank for a lot of keywords, you will begin to show up more in the search results and appear as a go to authority in your niche.
It will become easier for people to trust what you say and they won’t feel as hesitant to join you in your business or to just sign up to be on your list.
- When you know how to rank and bank with your blog you can teach others to do the same.
Blogging is an effective long-term strategy that anyone willing to put in the time and focused effort can do.
As you can see, on page optimization can be beneficial to your blog and rankings. And you probably want to know what kind of guidelines to follow to make this stuff happen.
Here’s a checklist of insights you use to make your on-page SEO top notch.
#1: Keyword in Content
Even though on-page SEO revolves around keywords, you always want to write for your readers instead of the search engines.
That being said, it’s best to sprinkle your keyword throughout your content, only mentioning it about 1-3% of the time. Also, use synonyms and variations of your keywords instead of repeating the same one over and over.
For example, instead of repeating the phrase on page optimization all over this post, I chose to use switch it up with on page seo, optimize on page, etc.
The content flows more naturally that way and it doesn’t feel like I’m shoving keywords down your throat…or does it? 🙂
#2: Page & Post Titles
The title of your post is the most important components of on page SEO, and attracting people to click and read.
It’s best to place the keyword as close to the beginning as possible, as this will carry more weight in the search engines.
It’s not always easy to fit it in the beginning but as long as it’s in the first 100 characters you will be fine.
#3: Image Tags
Next up is image optimization.
Placing your keyword in the alt and title tags of your images will optimize them to rank in Google on top of your content.
Before uploading your images, make sure to change the file name to your keyword.
Permalinks can also be know as URL slugs, make up the last part of a URL.
You want to keep these short, sweet, and clean looking. Google will give the first 3-5 words more weight.
Before optimization, your permalinks will look something like this: theonlinebeat.net/p=?154
… and afterwards: theonlinebeat.net/onpageoptimization
The second option is much easier on the eyes, don’t you agree?
I probably should have mentioned this first, but your links may not already be set to display like this so you may want to double check.
Simply go to your settings and select permalinks. Then make sure the post option is the one that’s selected.
#5: Internal Links
Internal linking will help increase interaction on your site as well as improve how well your blog ranks in the search engines.
You can do this using keywords from other content on your blog that relates to the subject you’re talking about.
Just make sure to not over do it to avoid penalties from Google. You will be safe including anywhere from 3-6 links in each post.
#6: Header Tags
The H1 header is essentially the headline tag of your post, so yep you guess it…it’s definitely where you put your main keyword.
You will hear other people say that you must have your keyword in the H2 and H3, but in my experience that’s really not the case.
Even if they don’t have anything to do with ranking, they still help structure your content better and make it easier for your readers to read.
#7: Grade A Content
By now you must be sick of hearing everyone and their aunt talk about creating “epic” content or “content with massive value.”
That’s cool for everyone to say and all, what exactly does it mean or have to do with how you rank?
There aren’t really any direct ways that Google tell if you have quality content or not, but there are a few indirect like:
- The amount of engagement and social sharing that is taking place
- Bounce Rate-Amount of time spent on site
- Repeat visitors
- Amount of click-throughs (people hitting the back button shortly after visiting) opposed to people staying on the site.
You won’t have to worry about this stuff that much if you make sure to go the extra mile with your content and be a step ahead of your competitors.
When you’re content excels in value you should have no problem keeping people interacted and attracted to your blog.
#8: Lengthy Posts
Short content is out and now it’s all about the quality of your posts instead of the quantity you have.
Writing long posts full of meat and potatoes style content will keep readers on your site for longer periods of time and will ignite interaction, which Google loves to see.
#9: Meta Stats
By meta stats I mean meta title, keywords, and description.
To take our on page optimization efforts a step further, using a plugin called All-in-one-SEO pack will help reflect to Google what our content is about.
Similar to what we earlier discussed, you should try fit your targeted keywords as close to the beginning of the title and description as you can with making it look forced.
Here’s an example of what the results are going to look like when they are indexed:
Attractive images, infographics, audio, or videos are another excellent way to keep user interaction going on your blog and lower bounce rate.
People only want to read so much and on that note, some people only like to watch video and use Youtube as their primary form of search.
Videos are growing as a hot source for connecting with your audience better because they get to see who you are… what you look and sound like, and an overall extension of your personality.
On page optimization is one of the most effective ways for people to find you in Google whether it be through one of your blog posts, images, or even videos.
Use All-in-one-SEO pack for every post or page you want to optimize so your description will be more user-friendly instead of the first 100 words or so of your blog post.
*If you don’t change the description using this plugin it will show up in the search results with the opening sequence of that post.
Last thing… what did I forget?
What other on page SEO tips do you use to crank your content out there?
I’d like to hear from you so feel free to shoot me a message or leave a comment below.
Stay cool and I’ll see ya next time.